06th August 2012
As the official department store provider to the London 2012 Olympic and Paralympic Games, John Lewis's Oxford Street store wanted to celebrate London 2012 by wrapping its building with a giant 4,000 sq ft Union Flag that was manufactured and printed by Vertical Vision UK using Soyang Mesh 189 (Tight Weave Mesh).
Mesh materials are becoming increasingly popular with large scale projects because mesh can be more adequately be used in applications where there is the likelihood of high wind loadings and where lighter weight and reduced wind resistance is required. Soyang Mesh is often used for giant mesh building wraps, large wall murals, exhibition booths, backdrops at concerts and high sided fleet graphics in widths up to 5m in various constructions in addition to Mesh with liner up to 3.2m wide.
Outdoor display print specialist Vertical Vision is renowned for being a leader in large format digital printing. The company prints visual communication for both indoor and outdoor advertising such as billboards and building wraps, as well as signage, posters or banners for all out-of-home media, point-of-sale, trade, shops and stores, interior design, trade shows and events. Therefore reliability, consistency and above all quality is paramount when producing work for its international clientele.
Richard Beeson is the company’s UK general manager who says: “Soyang products are first class and the company is our principal ‘go to’ supplier for all our large format materials. We particularly favour the Soyang Mesh materials because they are strong, yet extremely lightweight, and we get consistently rich, vibrant colours when used with our diverse fleet of digital inkjet printers.”
The flag wrap was commissioned by world renowned brand agency blowUP media who built a bespoke reinforced structure to allow event organisers to trigger the final banner to cascade down the side of the Oxford Street store to complete the picture of the Union Jack which you can see in this excellent video production below.
Link from www.graphicdisplayworld.com/en/categories/materials/1294-soyang-mesh-wraps-up-john-lewis-flagship-shop